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REBRANDING: Monterey County Convention & Visitors Bureau is Now See Monterey
The Monterey County Convention & Visitors Bureau (MCCVB) is now See Monterey – just one of a dynamic series of changes and initiatives that will shape the trajectory of the organization and its promotion of Monterey County as a world-class destination. The organization is unveiling its new approach today at its Annual Meeting. The approach is a transformative journey including a full rebranding of the destination, the annual Business Plan and a new Visitor Profile Study that provides insights on traveler origin, trip characteristics and spending patterns.
"We are thrilled to embark on this transformative journey as See Monterey. Our new business plan builds upon the successes of last year’s Long Term Strategic Plan while embracing innovation and sustainability for the future,” said Rob O’Keefe, President and CEO of See Monterey. “The rebranding captures the spirit of exploration that defines Monterey County and our elevated approach to planning and research helps us to better grow responsible tourism that ultimately generates community prosperity.”
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