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SPOTLIGHT: KSQD Community Radio
KSQD (pronounced “K-Squid”) is a vibrant, listener-supported community radio station serving California’s Central Coast, including Santa Cruz, Monterey, Salinas, Watsonville, and Prunedale. Owned and operated by the nonprofit Natural Bridges Media, KSQD broadcasts on 90.7, 89.5, and 89.7 FM, offering a diverse mix of music, news, and locally produced talk shows that reflect the unique spirit of the region.
The station's mission is rooted in the belief that a well-informed and engaged community can actively address its own challenges when provided with the right tools and platforms.
Embracing a community-centric approach, KSQD has become a hub for local voices and stories. The station's programming includes a wide array of content, from bluegrass and jazz to environmental discussions and cultural explorations, ensuring that underrepresented perspectives find a platform.
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