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Voters Reject Sales Tax Increase in City of Monterey
Based on latest results from the Monterey County Elections Office, 51.14% of City of Monterey voters rejected Measure D, a measure on the June 2, 2026 to raise the existing 0.5% sales tax by another 0.375%. The City Council had declared a fiscal emergency at its February 17, 2026 meeting and then proposed the tax increase.
Some voters may have remembered the City Council declaring a fiscal emergency at its November 19, 2019 meeting, at which time it put the original 0.5% sales tax on the March 3, 2020 ballot as Measure G. It was approved by 63.43% of voters.
Your Chamber has sensed all year that business owners and community leaders were lukewarm at best towards the city council's proposed tax increase (and additional tax measures the council planned for the November election ballot). We urged the Monterey City Council to show the public that it is as serious about restraining city spending as it is about imposing tax increases. While the city council held a special meeting about budget cuts on April 29, 2026, this was apparently not enough to win sufficient voter confidence.
Your Chamber still insists that a stronger city focus on economic development would increase tax revenue for the City of Monterey and offset pressure for tax increases and budget cuts and freezes. We are aware that some residents are leery of business growth, increased commerce, and new housing; nevertheless, the outstanding services they enjoy and expect from the City of Monterey are not free.
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